Target Has Opened 100 Mini Stores and Remodeled 500 Bigger Ones. And It’s Paying Off.

Target is surpassing major milestones this week on its store investments, days after the retailer reported earnings that blew past analysts’ estimates and sent its shares surging to new highs. Target announced Friday it has opened its 100th small-format location and finished remodeling its 500th location since it unveiled a $7 billion investment plan in 2017. Under the plan, it has been pouring money into planting pint-sized locations in major metros like New York and around college campuses like the University of North Carolina at Chapel Hill and refreshing its larger-format shops with new lighting, fresh flooring, and a redesigned grocery space. As it accomplishes these key milestones, Target is proving how the rollouts and revamps are paying off. “We think the differentiator is going to be what the in-store experience is like,” Chief Operating Officer John Mulligan said in an interview. “Even today somewhere around 90% of retail is still done in stores. The store isn’t going away.” Click to read more at