Gensler Dallas Announces New Co-Managing Director, Deeg Snyder to Join Steven Upchurch in Leadership Role

DALLAS – Gensler, the world’s leading architecture, design and planning firm, announced Deeg Snyder, AIA, LEED®AP as the new Co-Managing Director of the Dallas office. He will join Steven Upchurch, who has ably served in the role alongside Cindy Simpson for the past five years. Snyder will also continue in his current capacity as Studio Director and Retail Practice Area Leader for the office. “Deeg is an integral member of our management team,” said Upchurch. “I am thrilled to have him join me in this role and I welcome his leadership, expertise, and perspective.” “Gensler Dallas has a rich, celebrated history, and I am proud to serve as Co-Managing Director,” said Snyder. “I am excited to partner with Steven to lead our teams as we continue to design places that strengthen neighborhoods, enhance local economies, and improve the health and wellness of our communities for many years to come.” During his 22-year career at the firm, Snyder has established a wide portfolio of work specializing in high-performance, experience-driven environments that are a true reflection of the client’s culture. His design experience includes multiple design disciplines such as adaptive reuse, mixed-use, retail, and headquarters projects. His business acumen and financial focus around pursuit and execution of work aligns with the strategic plans for growth and market presence in the DFW Metroplex. “Deeg has been instrumental in managing some of our most high-profile projects and client relationships,” said Cindy Simpson, Regional Managing Principal, Gensler. “His intuitive design approach allows him to match client’s business goals with executable and lasting impactful solutions.”

“Deeg’s deep design knowledge that spans everything from mixed-use and master planning to retail, make him the perfect fit as Co-Managing Director,” said Judy Pesek, Regional Managing Principal, Gensler. “He is well-positioned to grow the Dallas office’s local and regional presence.”

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About Deeg Snyder

Deeg is focused on impactful placemaking environments, with specialized expertise in automotive retail environments and retail centers. Deeg’s projects span 12 Gensler offices and range from retail prototype and roll-out programs to large-scale commercial and mixed-use repositioning. The purposeful breadth of his experience, which also includes civic, airports, sports, and education projects, has been fundamental in his pursuit of enriching the user experience. Deeg seeks the highest level of design and delivery for his clients and approaches his work with intellectual and creative curiosity. Deeg is a graduate of Mississippi State University with a Bachelor’s in Architecture and a minor in sociology.