Doing Retail Right: Dallas Mall Makeover Focuses on Community-requested Amenities

Across the state of Texas, a revolution is underway. The traditional malls that Gen X and older millennials spent their teenage years wandering are transforming. In Sherman, an undisclosed buyer plans to redevelop Midway Mall into a mixed-use property. The Collin Creek Mall in Plano was demolished, soon to be replaced by the $1 billion, 100-acre, mixed-use Collin Creek development.

At Dallas’s Shops at RedBird, construction has been underway for the past four years, converting what was the dying Red Bird Mall (renamed the Southwest Center Mall) into a thriving destination at the intersection of U.S. Highway 67 and Interstate 20.

“We’ve actually been working on it for about six years now,” shares Terrence Maiden, CEO and Managing Partner for Russell Glen, a real estate development and investment company based in Dallas. “The first couple of years involved dozens of community meetings and working on our design strategy.”

Those community meetings allowed Russell Glen’s team to get to know what the neighbors of the $210 million, 95-acre project were looking for in order to incorporate that into the property’s future. Click to read more at