The Siren’s Call: What it Took to Get Amazon to Come to Austin

It was codenamed “Project Charm.” But this initiative was less cloak and dagger and more big market swagger—this was the move to bring e-commerce giant Amazon to Pflugerville, Texas, located in the fastest-growing market of the past decade, Austin. Bringing Amazon to Pflugerville was no small task—one spearheaded in part by Amy Madison, CEcD, EDFP, executive director of Pflugerville Community Development Corporation (PCDC). As she sees it, this project is a huge win for the area, bringing significant capital investment, new technology and needed employment to the local workforce. Securing a location for the Seattle-based e-tailer was a mammoth endeavor, one that began with early talks more than a year before the final announcement last summer. Madison said the “Project Charm” codename was apt as the company looked at three sites before it settled on a site owned by the Timmerman family near Pecan Street and SH 130. “It turns out, the third time really was the charm,” Madison said.
The fulfillment center should be operational before the 2021 holiday season, bringing with it 1,000 new full-time jobs. Employees will work alongside Amazon robotics to pick, pack and ship small items to customers such as books, electronics and toys. Click to read more at