First Watch Coming to Grand at Aliana as NewQuest Starts Work on More Multi-tenant Space

NewQuest Properties will soon break ground on additional multi-tenant space in the Grand at Aliana after landing the award-winning First Watch as its newest tenant in the 56-acre regional development in Fort Bend County, Texas. The popular breakfast, brunch and lunch eatery has leased a 4,060-square-foot end cap in a soon-to-start 10,900-square-foot building. A second multi-tenant project, totaling 9,490 square feet, will begin to rise in early Q1. Both structures will be prominently positioned at the main entrance of the Grand at Aliana and front the Grand Parkway/TX 99. “The Grand at Aliana is one of the few large shopping centers that has delivered in 2020 in the region and has stores that are opening,” said Josh Friedlander, vice president of NewQuest Properties. He and David Meyers, leasing director, lease the project for the Houston-based development and brokerage firm. NewQuest will deliver the first multi-tenant building in May. Otwell Construction Inc. of Magnolia, Texas, is the general contractor. If all goes as planned, First Watch will open in September. The Grand at Aliana is First Watch’s 16th location in Greater Houston for franchisee Mac Haik Enterprises. Ron Marshall, president of Mac Haik Realty LLC, served as tenant representative in the negotiations. Opening in the past month were Burlington, Five Below and Petco. In early Q1, Michaels, Ross Dress for Less and Ulta will come online. At build-out, the Grand at Aliana will add nearly 400,000 square feet of class A retail and restaurant space to the Grand Parkway-West Airport Boulevard intersection. “First Watch is the first in its category to land at that intersection. The Aliana neighborhood has been asking for a wider selection of restaurants, which we are trying to provide,” Friedlander said. Aliana is one of Fort Bend County’s newest communities. It is master planned for 4,423 homes and its neighbor, Harvest Green, will have 2,626 at completion. NewQuest’s regional development’s trade area boasts 42,339 households with an average annual income of nearly $100,000. “The area as a whole is experiencing extraordinary growth,” Friedlander said. “As a result, our leasing activity is strong for inline space and pads. I have another dozen deals under negotiation.”