Former Snap Exec Imran Khan’s Retail Site Verishop Has Teamed Up With a US Mall Owner to Open Stores

Verishop, a shopping website and brand incubator launched earlier this year by former Snap exec Imran Khan and his wife, has struck a deal with U.S. mall owner Unibail-Rodamco-Westfield to open 14 stores through next year. That will include a mix of pop-up shops and permanent locations, the companies said. Verishop’s first space, for its own skin-care brand Ghost Democracy, opened in October at Westfield Century City in Los Angeles. Other stores, which will be for a variety of Verishop’s in-house brands, are slated to move into Westfield World Trade Center, Garden State Plaza and San Francisco Centre, among other properties. Westfield’s malls tend to be highly trafficked and in urban metro areas. Verishop, in addition to being an online marketplace where people can buy from trendy apparel brands like Vince and LoveShackFancy, has opted to launch some of its own brands. Ghost Democracy, which sells skin creams and facial oils; Billie the Label, a women’s clothing brand; and Lett, a leisurewear brand, are among the first. The company says it has more in the works. Click to read more at www.cnbc.com.