When the commercial real estate firm Cushman & Wakefield looked across the United States and Canada for the “coolest” neighborhoods, Montrose made the top 20. That, says Cushman & Wakefield, makes it prime property. For Houstonians, the announcement may feel obvious. Certainly it’s not news that Montrose is cool? Bob Marley and the Wailers took over a floor of the Plaza Hotel (later Tradition Bank Plaza) in the ’70s, cooking Rasta gumbo as the magazine Texas Monthly got its start in the same building. It was, and still is, Houston’s haven and political center for the LGBTQ community. Beyoncé went to high school there. But for Cushman & Wakefield, the neighborhood’s culture and walkability is of special appeal as retail fights e-commerce to bring customers into stores. “Ignore cool at your own peril,” wrote Cushman & Wakefield when it first started scouting cool neighborhoods in 2016. Click to read more at www.mysanantonio.com.