The Amazon effect: How retailers are adapting to the rapidly changing environment

BY BRANDI SMITH

The one constant about the retail industry is that it’s constantly changing, though experts in the field acknowledge that the current pace of change is unlike any they’ve seen in their careers.

“I feel like things are accelerating right now,” says Artemio De La Vega, president and CEO of De La Vega Development, who was one of the Development & Construction panelists during ICSC’s 2017 Texas Retail Forecast.

“As for the number of groups that are reinventing themselves and adapting to the changing times, it’s probably the most substantial shift I’ve seen,” adds Ryan Johnson, co-market leader at SRS Real Estate Partners, who moderated the retail panel during the forecast summit. “That’s why it’s a fun industry to work in. You have to be on top of your game. You have to know what’s happening in the markets. You have to know what consumers want. That’s what I love about retail.”

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