Here’s the strategy behind the developers of Imperial Market in Sugar Land

Developers have historically built out their mixed-use projects in a particular order.

First came soft goods, like boutique clothing shops, followed by bigger retail and then finally, restaurants and entertainment venues.

Geoffrey Jones and Jim Murnane of Texas Real Estate Fund Inc. are forging a new path in building out Imperial Market. The co-owners and developers behind the $200 million historic mixed-use project in Sugar Land are first bringing on experiential tenants — such as coffee and gelato shops, restaurants and lounges and a movie theater — before signing on other retailers.

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