Building up the Construction Industry: 2020 in Review

Heading into 2020, forecasts for the Texas construction industry called for continued expansion, boosted by the state’s strong job market and continued growth. As we wrap up the year that was, we’re reflecting on the pandemic’s impact by talking to experts from Dodge Data & Analytics and Cumming. “In the early days and weeks of the crisis, many parts of the country shuttered construction activity putting people out of work,” said Dodge’s chief economist, Richard Branch. “As the economy has reopened, construction activity has recovered somewhat, but the impact of the still very weak economy has meant the delaying and cancelling of planned projects.” Experts expect the rebound will not be as lengthy as it was following the 2008 recession. While it took 10 years for construction volume levels to bounce back after that, they predict volume will return to 2019 levels in three to four years. “Projections this time last year had a steady growth in the market for construction volume between 3 percent and 5 percent (dependent upon the sector and geographic location). However the pandemic has reduced these to a contraction in 2021 of approximately 7 percent, with a reversal positive 7 percent in 2022 and between 4 percent and 5 percent for the following years,” said Dan Pomfrett, Cumming’s vice president of forecasting and analytics. So where does Texas stand at this moment? Through nine months of 2020, total building construction value in the Lone Star State is down 6 percent from the same time period in 2019. Pomfrett attributed some of that slowdown to the petrochemical industry. “The impacts of lower fuel prices, production rate changes and, in some cases, a pause on construction are starting to ripple through the region,” he said While hospitality and retail sectors are garnering headlines for taking the brunt of the pandemic’s blow, Pomfrett said green shoots are starting to be seen “particularly in the renovation and repurposing of existing buildings.” Another bright spot is housing, per Branch. “Within Texas, the residential market stands out as a clear winner driven by strong single-family activity, while nonresidential buildings are on the decline,” he said. According to Dodge research, San Antonio is showing the most growth, posting a 10 percent year-to-date gain for building construction, largely built on the strength of single-family activity. “On the other end of the spectrum is Houston,” said Branch, “which is down 17 percent through nine months as that metro is not only dealing with COVID-related impacts, but also very low oil prices.” “Overall our view of the Texas market is a positive one. There will be some peaks and troughs, which will be both region- and sector-specific, with burgeoning sectors such as tech and biopharm becoming more prominent,” Pomfrett said. “The key to the successful bounce-back of the region will be the availability of skilled labor.” That is a major component of Pomfrett’s observations: the challenge to deliver the workforce needed when construction volume regains momentum. “Worker productivity is being affected by local government regulations, close-downs and social distancing requirements, which curtail utilization, subsequently leading to either the need for additional labor to offset this or project schedules being extended,” Pomfrett said. In addition, sectors such as hotel and transportation will take years to recover due to reduced traveling, while other sectors will have to adapt going forward. “The office sector could see less demand for space as a growing number of companies shift to remote work,” Branch said. “Education construction (particularity college activity) may be altered by a shift to more online learning.” He and Pomfrett both predict long-term impacts on the construction industry, though they anticipate Texas will be able to recover more quickly than many other markets. “Compared to other similarly sized states (California, New York and Florida), Texas is overall in relatively better shape,” said Branch. “Florida total construction is down 4 percent on a year-to-date basis, but the percent declines in California and New York are in the double digits.” The saying goes “Everything’s bigger in Texas.” Fingers crossed that applies to economic recovery and the future of the construction industry.

Target and Ulta Beauty Announce Strategic Partnership

MINNEAPOLIS, MN and BOLINGBROOK, IL – November 10, 2020

  • Two trusted retailers redefine beauty experiences with expanded access to curated, prestige beauty brands and expert-trained beauty consultants with Ulta Beauty at Target, a “shop-in-shop” experience
  • Ulta Beauty at Target will debut at more than 100 Target stores nationwide and online at Target.com beginning in 2021

Target Corporation (NYSE: TGT) and Ulta Beauty (NASDAQ: ULTA) today announced a strategic, long-term partnership to transform the beauty landscape with Ulta Beauty at Target. The “shop-in-shop” concept will offer established and emerging prestige brands online and in select Target locations nationwide beginning next year. Target and Ulta Beauty, two trusted retail leaders that excel in curation, omnichannel engagement and guest-centric experiences, will together create a new way for beauty enthusiasts to discover exciting prestige brands. The partnership brings Ulta Beauty’s best-in-class beauty authority to millions of guests who love the ease and convenience of Target’s one-stop shopping experience. It also provides beauty brands an opportunity to expand and grow in a new, industry-leading omnichannel retail experience. “The durable strategy we have built has made Target a top retail destination. The ease and convenience of our stores and fulfillment services provide broad reach and relevance for the curated brands our guests love,” said Brian Cornell, chairman and CEO, Target. “In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs.”  “Ulta Beauty at Target reflects further evolution in our omnichannel strategy, rooted in unlocking the potential of our physical and digital footprints, creating more seamless shopping opportunities for our loyal guests and continuing to lead the beauty industry. More than ever before, now is the time for innovation in retail,” said Mary Dillon, CEO, Ulta Beauty. “This partnership is an amazing way to further reimagine guest experiences with a partner who shares our company values. We are thrilled to bring our beauty expertise, unparalleled assortment and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests.”

Ulta Beauty at Target

Ulta Beauty at Target will debut at more than 100 Target locations starting in 2021, with plans to scale to hundreds more over time. The planned locations will complement Ulta Beauty’s current store footprint, welcoming new guests to the brand and building upon Target’s existing assortment of beauty options. The distinctive, branded shop-in-shop will operate as an extension of the welcoming Ulta Beauty experience, mirroring the retailers’ existing stores and designed to discover established and emerging prestige brands. With approximately 1,000 square feet of retail space, Ulta Beauty at Target will be prominently located next to the existing beauty section. To bring Ulta Beauty’s industry-leading expertise and established guest-centric experiences to life, the company will train newly hired Target team members to serve as experts on prestige beauty offerings, aligning to Target’s focus on providing guest service with deep product expertise. The shop-in-shop is expected to be enhanced with Ulta Beauty’s immersive, in-store digital discovery tools such as GLAMLab, a virtual try-on tool that provides safe trial across beauty categories. Guests who shop Ulta Beauty at Target online will enjoy free shipping available for qualifying orders as well as Target’s industry leading, same-day fulfillment services, Drive Up, Order Pickup and Shipt same-day delivery at participating store locations. As always, Drive-Up and Order Pickup are free on all orders. The online experience on Target.com and the Target app will reflect the look and feel of the elevated Ulta Beauty experience for an immersive, engaging way to find beauty favorites and new products. The Ulta Beauty at Target assortment will be available on Target.com and in select stores in the second half of 2021.

Reaching New Guests

Together, the two leading retailers have more than 100 million active loyalty program members across Target Circle and Ultamate Rewards. In addition to bringing guests enhanced offerings and expertise, the partnership will seek to create compelling, integrated opportunities to harness the power of these loyal guests and reward them when they shop at Ulta Beauty at Target. In recent years, Target has reinvented its beauty business, including expanding its assortment and creating an engaging in-store shopping experience. The investments have resulted in strong category sales and market share gains. Similarly, as the nation’s leading beauty destination and category market share leader, Ulta Beauty has strong brand awareness and is a top destination for discovery and services, connecting meaningfully with teens and the growing, influential Latinx audience. The partnership between Ulta Beauty and Target is set to redefine beauty experiences, creating new opportunities for guests and brand partners and to strategically and collaboratively lead the retail industry forward.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,900 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For the latest store count or for more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

About Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Since 1990, the Company has brought together all things beauty, all in one place with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. Ulta Beauty operates retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit www.ulta.com.

CRG Launches $1B National Residential Development Strategy

CRG, the real estate development and investment arm of Chicago-based Clayco, has launched a new national residential development strategy that includes $1 billion in multifamily developments over the next two to three years in response to COVID-19. Industry veteran and CRG managing partner J.J. Smith, who has sourced and developed more than $6 billion in residential communities across 100 cities since 2007, has rolled out this new residential development strategy in response to investor demand and changing economic conditions. The strategy will initially target a dozen U.S. markets, particularly in the Sun Belt, with stable rent growth and underserved middle-income multifamily demand. Due in part to COVID-19, CRG’s strategy will prioritize Class B, workforce housing aimed at people earning between 80 to 120 percent of U.S. Average Median Income (AMI). For this middle bracket seeking more housing options outside of the city, the firm will pursue development sites located in the first- and second-ring suburbs of urban centers. Dubbed “essential” housing communities by CRG, these developments will be specifically designed for the work-from-home resident, with pocket offices and what Smith calls “Zoom-worthy common spaces” for the remote-work crowd. “The pandemic has changed what middle-income earners want in a home and we think the effects will be long term,” said Smith. “After conversations with investors, we pivoted our focus toward building for the masses not the classes in locations that will provide a refuge from crowded areas without sacrificing quality of life, good school districts and proximity to job centers. Our plan addresses a development need which has largely gone underserved, and the pandemic has only further highlighted the need for these types of residential offerings.” According to the U.S. Census Bureau and U.S. Department of Housing and Urban Development, this new-construction, “essential” product has largely been missing for middle-income residents. In the Midwest, for example, the last large-scale development surge for middle-income families delivered about 1,400 communities in the 1970s, but then only approximately 800 between 1974 and 1994. In recent years, these projects have been deemed too expensive to build, but CRG’s vertically integrated platform with Clayco creates significant efficiencies to lower construction costs. Additionally, land prices have seen steep declines during the pandemic, further creating opportunity for the firm. CRG is currently building its first “essential” community, Broadway Chapter, in Fort Worth, Texas. The 320,000-square-foot project located at 401 Hemphill Street is a five-story, wood-framed multifamily complex. It’s scheduled for delivery in summer 2021. “We believe we’ve perfectly timed our first ‘essential’ community at Broadway Chapter as market occupancies are high and rental rate growth has remained positive,” Smith said. “We have been able to incorporate many of today’s design features that will make working from home a seamless experience.” CRG will continue to develop Class A, urban-infill communities in major cities. The firm will be more selective about market and site selection as well as its target renter demographic, but anticipates serving young professional and empty nester segments depending on individual market needs. “Large scale, urban-infill projects can take three to four years to develop and construct, and we are bullish that urban living will continue to remain desirable in the years ahead,” added Smith. “Our firm’s pipeline will feature a balanced mix of product types with a near-term focus on quicker-to-market Class B wood-frame communities while still lining up the longer lead time Class A infill opportunities.”

Small Business Playbook: It Won’t be a Year Without a Santa Claus, as Malls Turn to Portable igloos and Virtual Visits to Save the Holiday Tradition

It’s an annual tradition for many families during the holidays: Packing the kids in the car and trekking them to the local mall to visit Santa for the chance to rattle off a holiday wish list and snap a photo — one that might end up on the Christmas card. But few kids will be sitting on Santa’s lap this holiday season, due to the precautionary measures that have been born out of the coronavirus pandemic. A holiday tradition that dates back to the 1800s is being rethought by retailers, mall owners and the men and women who spend their holiday season playing the part of Santa and Mrs. Claus. Bass Pro Shops will put Santa behind plexiglass screens, while Macy’s is launching an online Santa experience. Mall owners including Macerich and Taubman are getting creative with their holiday programming, to try to drive traffic to their shopping centers. One woman even launched her own business, selling inflatable snow globes to safely shield Santa and the children who visit him. This year, “Santa” Stephen Arnold, president and chief executive officer of the International Brotherhood of Real Bearded Santas, says the Santa experience is going to be “considerably different” for his organization’s some 2,000 members, who are assigned work at malls, schools, hospitals, churches and one-on-one visits to homes. Click to read more at www.cnbc.com.

“Sad Day” in LA: CBRE’s Corporate Exit Latest Blow to Dented Office Market

CBRE’s decision to shift its global HQ from Los Angeles to Dallas wasn’t mentioned on the company’s third-quarter earnings call Thursday. But the move, which the Dallas Morning News first reported earlier that morning, didn’t go unnoticed. “It’s yet another sad day in the city of Los Angeles,” said Ryan Leaderman, a real estate attorney at Holland & Knight’s L.A. office. CBRE, the world’s largest real estate services firm, later confirmed the change. “It was always cool to think of them as an L.A. company since most of the biggest real estate companies were based in New York,” said Jay Luchs, an L.A. commercial broker with Newmark, who spent 12 years at CBRE. But Luchs said he didn’t think headquarter locations are significant for large companies. “As long as you have top agents who understand the market it doesn’t really matter,” he said. The move comes as the pandemic continues to upend the office market, taking its toll on brokerages that have endured months of losses, with many forced to trim staff and cut budgets and salaries. While CBRE said it did not foresee any layoffs, relocations or changes at its Downtown 400 South Hope Street office — or any of its other California locations — the move comes at a difficult time for the struggling L.A. market. Click to read more at www.therealdeal.com.

Commercial and Multifamily Mortgage Delinquencies Decline in October

Delinquency rates for mortgages backed by commercial and multifamily properties declined in October, according to the Mortgage Bankers Association’s (MBA) latest monthly MBA CREF Loan Performance Survey. The survey was developed to better understand the ways the pandemic is – and is not – impacting commercial mortgage loan performance. “Commercial and multifamily mortgage performance improved in October, but there continues to be evidence of elevated stress, especially among loans backed by retail and lodging properties,” said Jamie Woodwell, MBA’s Vice President of Commercial Real Estate Research. “The share of loans becoming newly delinquent fell again in October, but a larger share of non-current loans shifted to later-stage delinquencies. In essence, fewer loans are becoming delinquent, but those that are delinquent show fewer signs of curing.”

Key Findings from MBA’s CREF Loan Performance Survey for October 2020:  
Commercial and multifamily mortgage loan performance improved for the second straight month in October, driven by fewer new loans becoming delinquent.

  • 94.6% of outstanding loan balances were current, up from 94.3% in September.
  •  3.4% were 90+ days delinquent or in REO, down from 3.5% a month earlier.
  •  0.6% were 60-90 days delinquent (unchanged from September).
  •  0.6% were 30-60 days delinquent, down from 0.7%.
  •  0.7% were less than 30 days delinquent, down from 0.9%. 

Click to read more at www.mba.org.