a tenant representative, I am often charged with representing local, regional, and national retail brands in search of their next locations. Finding the right site extends beyond the physical space and an “open” sign in the window. In fact, it extends beyond the streets that lead to the storefront – it involves the co-tenants and nearby shops and services. Commercial real estate professionals need to ascertain the context of the targeted trade area for effective site selection. One of the most effective tools for developing context is sales data from neighboring merchants and operators. Sales volumes are an essential, critical metric in defining trade areas and determining a site’s potential context, value, and opportunity – even more so than land sales and lease comps. This information, when combined with local market knowledge, technology, and operator input, can provide a multi-dimensional site profile. Click to read more at www.ccim.com.