The Commercial Real Estate Industry Needs to Get Closer to Its Customer

The best selling business book in the modern era did not start out as a book. It was given as a two-day, 700 slide presentation. It was presented to German manufacturing giant Siemens in 1979 by a junior McKinsey consultant named Tom Peters. He had just spent months conducting interviews with executives at some of the world’s biggest conglomerates to try to understand some of the commonalities of their success. After word got out about his findings he was flown all over the world to deliver the presentation to executive boards large and small. Later, he decided to turn his findings into a book called In Search of Excellence, which went on to hit number one on the New York Time’s best seller list and sell over 3 million copies worldwide. Click to read more at