Brick-and-Mortar’s Pathway

For the brick-and-mortar retail industry, success begins and ends with the ability to adapt to market changes. In recent years, retailers such as Amazon have completely disrupted how consumers make purchases by creating a one-stop shop, e-commerce channel. With consumers enjoying a convenient way to browse and buy from the comfort of their homes, brick-and-mortar retailers are at a crossroads, having to find new and unique ways of attracting consumers into their stores. To survive, shopping centers must reinvent how they appeal to consumers by creating a distinctive experience that also caters to a demographic specific to the retailer’s location. Click to read more at