40-story Market Square Tower fills up faster than expected

Apartment renters have claimed more than 90 percent of the units in downtown’s tallest residential project: The 40-story Market Square Tower that gained national attention for its glass-bottomed sky pool hovering above Preston Street.

The leasing milestone, reached in December, shaved three months off Woodbranch Investments Corp.’s projected 15-month timeline and signals downtown is no longer limited to 9-to-5 office workers and theater goers. Bars and restaurants, food halls and parks are catering to a growing population, thanks to incentives provided by the Downtown Living Initiative.

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