How Gaming Technology is Transforming Commercial Real Estate

Advances in technology in the field of virtual reality, augmented reality and data analytics are set to usher in the biggest change in the commercial property industry in a generation, a top industry expert believes. Millennials have grown up with sophisticated gaming equipment and expertise, and now, as both real estate insiders and consumers, they’re driving much of the transformation. “They’re bringing ‘gamification’ to the design, development and sales processes,” says Ryan D’Arcy, JLL’s WA state manager of project and development services. “In 2018 and beyond, the convergence of 3D visualisation and data analytics could prove to be one of the biggest game-changers in the property industry for many decades.