Business Planning Process for Sales Professionals

By Ms. Elke S. Laughlin
Laughlin Consulting Group

As we are all aware, a business plan describes an organization’s vision and objectives; as well as the strategy and tactics that will be employed to achieve them. A plan may also provide the basis for creating an operational budget among other goals and objectives.
Once the business plan has been developed, it serves as a wonderful tool to help ensure the organization does not deviate from the plan; and if used properly, it also holds members of the organization accountable for their areas of responsibility. However, should a sales professional or team (ideally a team) create their own business plan? The answer is a resounding, YES!

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