Houston-based multifamily developer Vero Sade unveiled a multimillion-dollar makeover of 3700M, a 381-unit luxury high-rise at 3700 McKinney Ave. in Dallas. Vero Sade simultaneously debuted its club living concept in Dallas.
Originally built in 2014, the 21-story trophy asset located in the highly sought-after Uptown submarket now brings the energy and life of a social club into the multifamily space with high-design and memorable, high-frequency programming, ranging from chef demonstrations and themed fitness classes to poolside pampering and guest lectures.
Helming the project’s design rebirth was East Coast design shop, Good City Studio, whose practice includes a mix of high-profile multifamily properties, private clubs, health and wellness offerings and hotels, including Colorado’s Snowmass Club, Equinox Hotels and Philadelphia’s acclaimed Fitler Club – a project from Vero Sade’s parent company, Vero Capital. Inspired by the intersection of home and hospitality, the re-envisioning of 3700M was intended to foster social connections, and as such, Vero Sade and Good City Studio completely upended the existing layout, turning lackluster spaces into meaningful places.
Rooted in elegance with a spirit of eclecticism, the project features crisp modern lines, plus colors, textures and patterns rooted in nature. Adding a bold counterpoint is the artistry of contemporary Italian furniture sourced from CASA, a Vero Sade company and one of the country’s premier showrooms. Every selection has special intention for the designer and client – from the books that dot the tables and shelves to the forthcoming art gallery, which will debut with several pieces from the private collection of Kelvin Beachum, alumnus of Southern Methodist University, offensive tackle for the Arizona Cardinals and investor in Vero Sade.
The heart of 3700M is the seventh floor, 6,700-square-foot amenity level with postcard views of the surrounding city. A hub of activity and activation, it now encompasses premier indoor and outdoor elements including an array of welcoming lounge and seating areas, rooftop pool with cabanas and summer kitchens, yoga studio, expansive 24/7 fitness center outfitted to premium club standards with Technogym equipment, plus a wellness terrace for additional programming. Further buoying the hospitality orientation of the property, Vero Sade has an all-day café concept with a menu of morning must haves, including coffee and pastries, as well as lunch and midday grab-and-go items. Craft beer and cocktail service is anticipated to launch this month.
The building’s previously underutilized ground floor lobby has been transformed into a two-story, 6,000-square-foot multipurpose venue geared to both residents and the general public. The chic duplex serves as a unique event space as well as creative coworking space with private offices for rent.
Also completely revamped, the building’s residences take apartment living to new heights with studio, one- and two-bedroom homes spanning 562 to 1,475 square feet and featuring graciously proportioned open-concept living spaces, as well as oak flooring and floor-to-ceiling windows throughout. Chef-inspired kitchens showcase built-in pantries, light wood cabinetry, quartz countertops and upgraded stainless steel appliances. Additional highlights include spa-like baths and walk-in closets. Select units offer balconies or patios.
A percentage of units have been allocated for short-term rentals and have been fully outfitted in high style for discerning travelers and locals seeking furnished accommodations for a minimum of one week. Short term visitors enjoy full access to building amenities, as well as programming, creating a resort like experience for business or leisure stays.
3700M is a pet-friendly property with a newly unveiled dog run. It also features EV charging stations, part of a portfolio-wide partnership with Xeal.