Plano Retailers Expect to Continue ‘Tech and Mortar’ Balance in 2022

Downtown Plano boutique Lyla’s Clothing, Décor & More did not have a significant online presence when businesses closed at the beginning of the coronavirus pandemic in March 2020.

Once a website was set up, Lyla’s owner Meagan Wauters said the page brought in nearly 50% of her revenues before people started feeling comfortable shopping in person again. And while that in-person traffic is now even better than it was before the pandemic, she said e-commerce still makes up nearly 15% of Lyla’s revenues.

“Store pickups have slowed down because people are excited to get out, but people are still utilizing it,” Wauters said.

That return to in-person shopping is happening throughout the Dallas-Fort Worth metroplex, according to Texas-based commercial real estate firm Weitzman.

“We’re in a much better place today [than March 2020],” Weitzman Executive Vice President Michelle Caplan said during the firm’s annual forecast that was live-streamed in January. “We’ve navigated risk and achieved one of the greatest market turnarounds ever.” Click to read more at www.communityimpact.com.