Sweetening the Deal: Even After Raising Wages, Hotels Still Can’t Land Enough Workers

It’s not easy finding workers today. And that’s especially true in the hospitality industry, where a new survey finds that nearly all hotels are struggling to find enough workers to clean their rooms, check-in guests and maintain their properties.

In a member survey by the American Hotel & Lodging Association, 97% of respondents said that they are experiencing a staffing shortage. A total of 49% of respondents said that they are severely understaffed.

The most common staffing need is houekeeping, with 58% of survey respondents pointing to it as their biggest challenge today.

The association says that respondents are offering incentives to increase staffing, with nearly 90% of respondents saying that they have increased wages and 71% offering greating flexibilty in the hours that employees must work.

An additional 43% of respondents say they have increased the benefits they offer as a way to attract more staffers.

These efforts are working … somewhat. The survey found that respondents during the last three months have hired an average of 23 new employees per property. But these same respondents said that they are also trying to fill an additional 12 positions on average. A total of 97% of respondents said they have been unable to fill open positions.

According to the lodging association, hotels need to fill more than 130,000 open positions across the United States.

The American Hotel & Lodging Association conducted its survey of more than 500 hoteliers from May 16 to 24 of 2022.

CORFAC Survey: Interest Rates, Inflation the New Stressors for Brokers

After a tumultuous two years, commercial real estate market conditions still haven’t stabilized. The COVID-19 pandemic has entered a less urgent phase, but now the public and private sectors are contending with its repercussions, including the end of stimulus programs.

During its quarterly survey of brokers from its independently owned member firms, CORFAC found that overall business sentiment in member markets remains encouraging, even as concerns emerge about the effects of inflation and rising interest rates on potential deals.

“CORFAC members are seeing strong deal activity even as we continue to contend with political and economic unknowns,” said 2022 CORFAC president Mason L. Capitani, SIOR, principal of L. Mason Capitani/CORFAC International in Detroit, Michigan. “Our quarterly survey shows that our brokers have a unique perspective on how macro trends affect their markets and can use that to help their clients make better future-looking decisions.”

Where deal activity is coming from

Looking at where CORFAC business is growing, the largest source of new business this year is existing clients who are expanding, according to 70% of members surveyed – an increase from 63% the previous year. Clients relocating to the market was the next highest source of new business at nearly 50%. Investor interest in secondary markets where price pressure isn’t as great, including those across the Midwest, is creating opportunity for CRE brokers.

Industrial continues to be the strongest CRE subsector for CORFAC members with 65% of respondents saying it drove business activity. CORFAC brokers are also seeing new activity from specialized niches of retail and office, such as medical offices and quick-serve restaurants in retail, while big-box retail and large office buildings are being readapted as logistics spaces.

“While residential migration to outer markets has slowed, industrial interest in secondary markets is very strong,” said Hayim Mizrachi, CCIM, president of MDL Group/CORFAC International in Las Vegas, Nevada. “There is pent-up demand for this product.”

The impact of work and commerce changes

Shifting consumer behaviors in the 2020s ­– particularly the growth of work from home and digital commerce, as well as the great job migration – will shape CRE trends for the near future. Specifically, 62% of members believe office will be the CRE sector that changes the most in 2022, as companies are still adjusting to the growth of remote and hybrid workforces. However, some members point to huge multinational corporations such as Google bringing back employees to the office as a reason for optimism.

CORFAC brokers were asked what their greatest concerns are looking at current events and macroeconomic trends. More than 55% of members identified inflation and rising interest rates as the factor that will have the most negative effect on CRE transaction activity. Continued supply chain challenges and the constrained labor market are compounding those rising costs to cause uncertainty in the CRE marketplace.

As one member summed it up, “Consumer spending has been strong through the last 12 months as we thought we were rebounding from the global pandemic and all the related implications, but now with inflation rising and consumer spending reduced, the economy will slow and have rippling effects on all sectors.”

Strong sentiment in the face of concerns

Despite these worries, half of CORFAC members describe overall business sentiment in their market as “somewhat positive” and another third say it’s “very positive.” The strength of the industrial subsector and readily available capital are common reasons for this positivity. Yet, other members are hoping for some changes in government leadership, tax policy or both to help buoy businesses and CRE activity.

As business owners try to understand how economic policies will impact their real estate plans, CORFAC brokers will draw from local experience and global network insights to help them make confident decisions.

CORFAC International is a network of independently owned commercial real estate firms. CORFAC has 70 offices across the globe.

JLL Reports New High in U.S. Office Vacancy Rate: 18.9%

First there was COVID. Then came the uncertainty of when, or if, employees would return to the office. Now comes inflation and rising interest rates. No wonder the office market remains in limbo across the United States.

JLL recently released its second quarter office outlook and, in little surprise, it shows an office market that is still struggling to regain its momentum following the pandemic while facing an uncertain economy.

According to the report, office transactions remained largely flat in the second quarter. JLL reported that gross leasing activity totaled 47.2 million square feet in the quarter, an increase of just 0.1% from the first quarter of the year. The reason for the sluggish activity level? Tenants, both large and small, have put their expansion plans on hold as they wait to see the impact of inflation and rising interest rates.

The U.S. office sector is still lagging when compared to the months before the pandemic. JLL says that second quarter leasing activity in the U.S. office market is now at 75.5% of its pre-pandemic norms.

Despite economic uncertainty, nearly half of all completed office leases in the second quarter came in at 10 years or longer, keeping the average lease term at eight years. Short-term expansions remained below 20% of all office lease activity, JLL reported.

Net absorption remained negative in the U.S. office market in the second quarter, with 7.8 million square feet of net occupancy loss during the most recent three months. A majority of the quarter’s negative net absorption — 69.4% — came in the Class-B and Class-C sectors.

Combined with 11.8 million square feet of new office deliveries in the quarter, this negative net absorption led to a 30-basis point rise in vacancy to a new high of 18.9% across the United States. The office vacancy rate stood at 16.5% for buildings delivered since 2015 and 19% for older properties.

Even in the down market, developers are bringing new office space to the U.S. market. According to JLL, that 11.8 million square feet of new office space delivered between April and June brought year-to-date completions to 26.5 million square feet. That puts the U.S. office market on track to repeat 2021’s more than 50 million square feet of new office space.

Colliers Q2 2022 | Houston Office

Commercial Real Estate Research & Forecast Report

“The office market, more than any other sector, is still dealing with occupiers grappling with long-term adjustments brought on by work-from-home shifts in the workforce and short-term concerns over the direction of the economy. The result is that larger organizations have been quiet, and most of the leasing activity has been with smaller, private companies. The larger organizations, which can best move the occupancy needle, are on the sidelines for now. Construction issues have improved slightly since Q1, and we expect continued improvement in that area for the balance of the year.” Patrick Duffy, MCR President, Houston

Key TakeawaysHouston office market records negative net absorptionVacancy up marginally by 10 basis pointsLeasing activity remains steady over quarterClass A occupiers gravitate toward newer product
Houston Highlights
Houston’s office market posted negative net absorption in Q2 2022, recording -224,211 square feet. The overall average vacancy rate rose marginally by 10 basis points between quarters from 23.4% to at 23.5%. Office inventory remained unchanged, as no new inventory was added and there is 2.0 million SF of office space under construction. Average rental rates increased over the year. Houston’s Class A overall average full service rental rate rose from $35.10 per square foot in Q2 2021 to $36.29 per square foot in Q2 2022. Leasing activity remained steady over the quarter, recording 2.9 million square feet, which includes renewals.

Houston Highlights

Houston’s office market posted negative net absorption in Q2 2022, recording -224,211 square feet. The overall average vacancy rate rose marginally by 10 basis points between quarters from 23.4% to 23.5%. Office inventory remained unchanged, as no new inventory was added and there is 2.0 million SF of office space under construction. Average rental rates increased over the year. Houston’s Class A overall average full service rental rate rose from $35.10 per square foot in Q2 2021 to $36.29 per square foot in Q2 2022. Leasing activity remained steady over the quarter, recording 2.9 million square feet, which includes renewals.

Executive Summary
Commentary by Rob Johnson | Vice President
While overall office vacancy in Houston’s Class A buildings currently exceeds 25%, newer Class A buildings continue to show strong absorptions trends, leaving a wake of opportunity for prepared and informed office users.

Many real estate publication headlines will quickly lead readers to statistics outlining the vacancy rate of office buildings in Houston. According to statistics from our data sources, the current Class A office vacancy across all of Houston is 25.7%, however, this can be a misleading statistic.

Organizations that continue to show firm commitments for in-person office presence have indicated their desire for premium facilities. Justification can range from employee recruitment and retention to maintaining an image.

When looking at Class A occupancy of properties larger than 100,000 RSF delivered to the market in the last ten years, an alternate picture emerges. Across all Houston submarkets, this younger asset class has a vacancy rate of 13.9%, a statistically significant decrease from the 25.7% for all Class A buildings. This data set’s occupancy and absorption trends suggest a more competitive market for newer Class A product.

Additionally, several large Class A buildings have been delivered to Houston’s CBD in recent years. It is important to consider that these buildings will likely need some time to accurately determine their effect on the market and if they will further exacerbate the trend of movement from legacy Class A properties to newer product. When users maintain the same occupancy footprint when relocating, the absorption net result is marginal. Still, it is important to note what asset class the occupiers were vacating and which buildings they are gravitating toward.

Lease commitments at the newer Class A buildings have created an opportunity in some legacy Class A assets where owners compete for tenants to fill available space and maintain existing tenants. Many of the legacy Class A assets have undergone, or are in the process of, large capital projects to provide or improve the amenities tenants have come to expect from Class A buildings. In addition, many landlords are providing concession packages that enhance their attractiveness to existing occupants to maintain their tenancy as well as to attract new potential users considering a different location.

For tenants to capitalize on the opportunities in the current office market, two key factors will play a significant role: 1) knowledge of which landlords and assets are willing to provide rich concession packages, and 2) the creditworthiness of the occupier. With proper direction, strong credit tenants will likely find amenity-rich buildings with economic concession packages that will not likely be seen again until the next tenant-friendly market cycle – perhaps years from now.