StreetLights Residential, a Dallas-based developer of luxury multifamily and mixed-use communities, promoted Rachel Koonsman to Chief People Officer.

In this role, Koonsman leads the company’s culture team, overseeing training, hiring, HR and benefits, team building, internal communication, and office environment.

Over the past eight years, Koonsman has helped shape and amplify the company’s unique culture, which prioritizes transparency, collaboration, and a commitment to every team member’s success. She previously served as Senior Vice President of Engagement and under her leadership, StreetLights has implemented initiatives that set the company apart as an exceptional workplace.

Koonsman has streamlined the company’s unique approach to hiring, with the first round of interviews focused on ensuring candidates resonate with the organization’s core values and culture, and the second round focused on functional proficiency.

She was instrumental in developing the firm’s onboarding program called “Becoming StreetLights,” a two-day session for new hires which introduces them to the company’s purpose and values. She also supports each employee’s personal growth with the firm’s extensive training programs, including “SLR Way,” ensuring professional development is supported at all levels.