HED is thrilled to welcome Ashley LaRocca to the firm as Strategy and Development Leader in its Dallas office. Ashley joins the national housing and mixed-use and workplace market sector teams, bringing extensive expertise in strategy within the residential real estate and development industry both locally and nationally.

With over 25 years of successful sales and business development experience, Ashley has a proven track record of relationship-building, strategic vision for revenue generation, and data-driven decision-making. In her new role, Ashley will collaborate with HED’s leadership and national and local design teams to develop and execute effective strategies for solving client challenges in the residential and commercial real estate sectors. Her extensive industry network, combined with her deep knowledge and client-focused approach, will enhance the capabilities of our talented team of architects and engineers.