At the intersection of commercial real estate and technology, REItrades is redefining how institutional commercial real estate assets change hands. By combining an AI-powered marketing engine, a vast network of 3,250+ pre-vetted real estate investment firms (GPs), and a fully integrated digital workflow, REItrades turns what was once a fragmented, months-long process into a streamlined, data-driven marketplace for principal-to-principal institutional commercial real estate investment sales ($10M+).
The commercial real estate industry is entering a new era, driven by fundamental changes, a challenging macroeconomic environment, and technological advancements that are reshaping the industry; urging investors to reevaluate their operations and adopt optimized, cost-effective alternatives. For decades, broker-led sales processes have slowed deals and added a massive layer of costs, a process that once required significant manual work, now largely automated, yet still lengthy, with commissions unchanged. REItrades cuts through the inefficiency, offering a streamlined alternative designed for today’s market.
With a fully automated, end-to-end digital marketing and transaction management platform, REItrades enables principals to close faster while maintaining complete visibility over every stage of the deal. From initial auto-generated marketing materials and targeted outreach to NDA execution, offer negotiation, and due diligence tracking, all activity is captured within a single, secure workspace. Real-time analytics provide insight into exposure, engagement, file access, and offer activity, allowing sellers to respond strategically and buyers to move decisively. By removing intermediaries and replacing fragmented, multi-platform workflows with a unified system, REItrades delivers clarity, control, and operational efficiency, achieving unprecedented results.
Beyond its core marketing and workflow capabilities, REItrades includes a full suite of tools designed to keep every transaction organized, secure, and fully transparent. Sellers can request broker price opinions and arrange 3D virtual tours directly from the platform through trusted partners. Built-in NDA and LOI templates can be executed with integrated e-signatures, eliminating delays in document handling. Targeted buyer outreach leverages the platform’s network data to match assets with the most relevant acquisition criteria. Collaborative deal management allows principals to add team members for shared access and coordination, and secure file sharing ensures controlled access to confidential documents throughout the transaction. Additional functions include centralized offer management, private buyer–seller chat for direct communication, due diligence tracking with task checklists, and network insights that reveal buyer profiles and market trends across asset classes and regions.
REItrades brings together decision makers from established institutional real estate investment firms, who are actively seeking opportunities nationwide and across all asset classes. Access to the platform is by invitation or application only. Buyers must meet minimum requirements ($50M+ AUM) to join, showing that they are financially capable and have the expertise to deal directly. No intermediaries are allowed. Over the past 3+ years, REItrades has built a network, one connection at a time, which now encompasses over 5,600+ decision makers from over 3,250+ GPs. The goal: to connect with each and every GP active in the institutional commercial real estate space, so sellers don’t have to pay high commission fees to reach this small niche of buyers, creating a highly competitive sales process similar to traditional methods.
On REItrades, the sales flow is software-led and linear: sellers provides property information and uploads files to create a listing; teasers and offering memorandums are auto-generated using pre-built asset-class-specific templates, with select sections generated by AI; marketing materials are enhanced with property data from our data partner; a targeted teaser email campaign to matched buyers runs with an automated 7-day follow-up while the listing is showcased on the platform. There is zero cost to sellers, listings can be created in minutes with no minimum periods. Sellers may accept an offer or cancel the listing at any time. Qualified buyers can use the platform free and pay a 0.1% platform fee upon closing of a deal.
The soft beta launch date will be announced in the coming weeks and will spotlight a limited number of listings, exclusively marketed through REItrades. It presents a unique opportunity for leaders in the institutional commercial real estate space to distinguish themselves with investors as forward-thinking and innovative. Principals, both sellers and buyers, can schedule a demo to experience the platform’s capabilities firsthand by contacting the REItrades team at support@reitrades.com.