Holt Lunsford Commercial (HLC) announces the promotion of Lizza Connor to Senior Vice President of Client Services. Connor will be instrumental in driving strategies to maximize client satisfaction, loyalty, and retention across HLC’s service lines, and she will continue to lead marketing, PR, and business development.

Her responsibilities include client care, property management and property accounting service lines, plus marketing, PR, and business development.

“Lizza brings an innovative approach to client service,” said Holt Lunsford, founder and Executive Chairman. “Her experience casts a fresh perspective and leverages our ability to maximize value for owners, tenants, and investors.”

Prior to joining HLC in 2024, Connor oversaw marketing for Istation, bringing over 20 years of experience.