Dallas-based M2 Studio’s Michael Potts, a self-described holographic architect, has built digital experiences for Klyde Warren Park, Texas Health Resources, and more. The technology can apply to all types of businesses, he says. For one thing, companies can expand beyond a typical video call with AR avatar meetings. As the COVID pandemic continues to derail business travel plans, it hasn’t stopped Dallas’ Michael Potts from visiting with clients and business associates across the globe in their offices, conference rooms, living rooms, etc. Potts and others at his company—M2 Studio—work with architects, landscape architects, interior designers, engineers, construction companies, and developers to visualize their projects. But rather than building models out of wood and paper, he renders plans in the interactive, 3D digital realm, allowing him to present them remotely, using interactive, extended reality (XR) technology. In the Q&A below, Potts—a self-described holographic architect—discusses how the technologies work for his business, and how they might apply to others. Dallas Innovates: How has this technology been used in some of your projects, and how do you think it affects how people think about things, especially in the age of COVID-19? Michael Potts (MP): We have been producing VR content for built projects for about 14 years, but over the past four to five years, we have started to see greater adoption and acceptance of this technology. Click to read more at www.dallasinnovates.com.