Demographic shifts in the workforce will make winners and losers of some markets

A new research report from Cushman & Wakefield, “Demographic Shifts: The World in 2030,” analyzes the effects that this generational swing, along with other demographic transformations, will have not only on the workforce of tomorrow but real estate occupiers and investors. “These demographic trends will drive the pace of growth in cities around the world,” said Dr. Dominic Brown, head of insight and analysis, Asia Pacific at Cushman & Wakefield. “Cities will need to establish themselves as ‘places’ to attract the highest quality workers and in turn create the greatest real estate opportunities for occupiers and investors alike.” Cushman & Wakefield looked at the progression of GDP and labor force in more than 130 cities around the world. Unsurprisingly, those cities with high growth in both categories are positioned to experience strong real estate demand while the prospects are low for markets exhibiting slow growth in the two categories. The report notes that Gen Z (those born in the mid- to late-1990s) came of age during the War on Terror, and with the Great Recession—the worst financial crisis since the Great Depression—occurring during their formative years. Though it is too early to know exactly what to expect as this next generation enters the workforce, they may have a lot in common with the Silent Generation, those who matured during the Great Depression and therefore exhibited more frugality and showed a greater desire for stability than the Boomers who followed. Click to read more at