Times Square is About to Get a New 46-Story Tower That is Basically a Giant LED Billboard on One Side

Contractors have started work on a project that will light up New York’s Times Square even more. TSX Broadway, as it is known, will be a “branded beacon,” 46 floors of retail, entertainment and accommodation. The building, on the corner of 47th Street at Broadway and Seventh Avenue, currently houses a DoubleTree Hilton hotel and the landmark Palace Theatre, which will be restored and lifted 30 feet to accommodate an experiential retail outlet. Upper floors will have a performance stage over Times Square, a restaurant with large terrace and a hotel with more than 600 rooms. Click to read more at www.cnbc.com.