After most assumed this company was headed to bankruptcy, management executed an impressive turnaround. By restructuring the business, cutting costs, cleaning up the balance sheet, and focusing on differentiation through customer service, this firm has begun to thrive despite the Amazon (AMZN) effect.

The market has recognized some of the turnaround (shares are up 40% in the past year), but investors are missing the critical role the firm could play in the next chapter of retail as well as the balance sheet story. Best Buy Co, Inc. (BBY) is this week’s Long Idea.

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