There’s a population in Houston worth $44 billion, and retailers are noticing

Real estate retail activity among businesses that target Houston’s growing Hispanic population is drumming up, said Rafael Melara, senior vice president of brokerage services at Houston-based Hunington Properties.

“I am seeing much more activity,” Melara said, when asked about real estate activity among Hispanic-facing businesses in 2017 compared to years prior. “People are trying to lease now because you don’t see as much vacancy. That’s really driven demand.”

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